Craig Nelson Joins Team to Strengthen the Company's Sales Operations, Accelerate Revenue Growth
REDWOOD CITY, Calif.--Sentilla® Corporation, provider of demand-side energy management solutions for data centers, today announced the addition of Craig Nelson to the executive team. Nelson joins the company as the vice president of North American sales, and will be responsible for North American sales strategy and execution, both direct and through Sentilla's growing channel partnerships. Nelson will refine and manage the sales cycle and will be instrumental in planning and participating in the company strategy and growth.
"There is a tremendous market for data centers that have yet to optimize their energy use by managing it as an IT asset," said Nelson. "With its groundbreaking technology and focus on a strong market need, Sentilla shows great promise for long-term energy management innovation. I'm thrilled to be part of the team."
Sentilla has achieved strong momentum since the launch of its data center solution in January 2009. Recently, the company introduced Sentilla Energy ManagerTM Version 3.0, the industry's first-ever software-only enterprise management solution for reliably tracking power utilization of every single asset in the data center, including both metered and unmetered equipment. Sentilla's technology provides data center customers a means to improve operations by optimizing both computing and facility capacity and performance, while reducing costs and mitigating risk-all through a software-only solution that ensures no disruption in operations.
"I am pleased to have someone with Craig's credentials join our team," said Bob Davis, chief executive officer of Sentilla. "With his knowledge of enterprise software sales, we look forward to accelerating our sales growth in this exciting market."
Sentilla has received industry praise for the company and its technology. The Sentilla Energy Manager received a 2009 ABA Stevie Award for Best New Product of the Year - Computer Software: New Version, the 2009 TechWorld Award for Green Product of the Year, and was named a finalist in the category of Best Technology Supplier of the Year in the 2009 UK IT Industry Awards. In addition, the company was named a New California 100 Innovative Business All-Star by Golden Capital Network and Hamilton Lane. Co-founder Dr. Joe Polastre was a winner of the 2009 Silicon Valley/San Jose Business Journal 40 Under 40 award, was named one of BusinessWeek's Best Young Tech Entrepreneurs for 2009, as well as the Top 10 Entrepreneurs in Cleantech, Biotech and High Tech for 2009 by Worth Magazine.
About Sentilla Corporation
Sentilla® provides demand-side energy management solutions for data centers. Sentilla's platform, Sentilla Energy ManagerTM, is the only solution that analyzes energy use and waste at the equipment level to create actionable profiles of an organization's energy footprint. The resulting intelligence enables companies to not only improve performance and efficiency in the data center, but also reduce downtime and better plan for expansion or consolidation. By leveraging energy management as a key component of IT software portfolios, data center executives can deliver exceptional IT performance at minimal cost and without disruption. For more information, please visit the Sentilla Web site at www.sentilla.com or on Twitter at
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® Sentilla Corporation, Sentilla, and the Sentilla logo are trademarks or registered trademark of Sentilla Corporation. All other brands and product names referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders. Statements herein are based on normal operating conditions and are not intended to create any implied warranty of merchantability or fitness for a particular purpose. Sentilla Corporation reserves the right to modify at any time without notice these statements, our services and products and their warranty and performance specifications.