Sentilla Blog

Recently, there's been a slew of articles about how IT managers have identified that standardized access to power information over SNMP is one of the top ten problems that they face when managing energy.

We were listening. And today we announced the release of Sentilla Energy Manager for Data Centers version 2.1 which integrates all the great things in the original release like the ability to analyze your energy profile at each piece of equipment and we extended that to include third party equipment. That means that, within an hour of installation, you can get a high level overview of what's going on across the entire data center.

Today, Sentilla announced version 3.0 of Sentilla Energy Manager.  My role at Sentilla is varied, but one of my responsibilities is creating and managing the product roadmap.  With version 3.0, I'm really excited about how much we've added into this release.  SEM 3.0 is truly revolutionary, providing a ton of features and functionality that no other vendor provides.  It is built on our Sentilla Software Platform, which is in its 4th generation, is very robust, and has served as the basis of all of our products since 2006.

When I attended the Sustainable Industries Economic Forum last October, there was a pervasive excitement for a bright future---ballasted by so-called Green Jobs. The keynote speaker Van Jones, as well as a number of other speakers in the forum, spoke of the new "Green-Collar economy," in which unemployment is all but eliminated since everyone is going to be retro-fitting old buildings, inventing new technologies, and analyzing energy consumption.

At the polar opposite of the spectrum, we have some members of congress who have recently commented on such green jobs, calling them "artificial." The crux of their argument is that proponents of green jobs are trying to create jobs out of thin air, where labor is not really needed, under a thin guise of environmental responsibility.

Recent studies indicate that, as IT professionals look to trim power expenditures and move toward ever greener IT solutions, energy efficiency metrics will become an ever more critical data point in their decision-making process.  According to a recent Gartner
study, many IT and data center managers consider green IT a top priority, but have yet to embrace measurement and monitoring infrastructure critical to determine energy-saving measures and satisfy government regulations.

Efficiency metrics span the gamut from the GreenGrid's PUE and DCIE to the E.U.'s Code of Conduct for Data Centres Energy Efficiency.  In all cases, energy utilization measurement and analysis is a necessary step to understanding how IT architecture and provisioning can be improved.  Data indicating a server's idle power usage, work done per watt, comparison of energy usage for comparable equipment, and sustained efficiency over time merely scratch the surface.

Kevin O'Marah from AMR Research claims that Green IT receives a disproportionate amount of attention compared to other green initiatives.  His blog has stirred some discussion in the office and here I'm weighing in on the topic.  Understandably, Kevin's post was likely intended to stir up discussion, so I realize I'm playing into what the blog was likely designed to accomplish.  (Oh, and try googling "carbon accounting" if you want to catch the hype curve.)