Sentilla Blog

Kevin O'Marah from AMR Research claims that Green IT receives a disproportionate amount of attention compared to other green initiatives.  His blog has stirred some discussion in the office and here I'm weighing in on the topic.  Understandably, Kevin's post was likely intended to stir up discussion, so I realize I'm playing into what the blog was likely designed to accomplish.  (Oh, and try googling "carbon accounting" if you want to catch the hype curve.)

With the Carbon Reduction Commitment (now CRC Energy Efficiency Scheme) turned into a flat tax and delayed by a year, many are questioning whether carbon regulation is real.  Last year, Mike Manos described a doomsday "CO2K" scenario similar to Y2K.  Now that some time has passed, governments have changed, and we've interviewed data center operations about the impact of carbon regulation, I'm weighing in on the issue.  Let's put it this way -- unless carbon tax is about FIVE TIMES the cost of electricity, there's no financial motivation to change behavior.  That means CO2K is more likely to be like Y2K -- essentially a lot of hype but ultimately a bust. Check out the video blog below, or at Data Centre Solutions.

Sentilla is honored to win another product award.  We’re very excited that energy management has gained so much traction this year.  But it’s no surprise.  As the UK embraces the Carbon Reduction Commitment and with the publication of the European Code of Conduct for Data Centres, it has become clear that a solution is needed for managing and tracking data center energy use. The award validates the need for energy management in data centers and Sentilla is humbled to be part of this movement.

Today, Sentilla announced version 3.0 of Sentilla Energy Manager.  My role at Sentilla is varied, but one of my responsibilities is creating and managing the product roadmap.  With version 3.0, I'm really excited about how much we've added into this release.  SEM 3.0 is truly revolutionary, providing a ton of features and functionality that no other vendor provides.  It is built on our Sentilla Software Platform, which is in its 4th generation, is very robust, and has served as the basis of all of our products since 2006.

The theme at this year's SAP TechEd conference is "Innovation without Disruption".  What a fitting theme for Sentilla as well, as we share SAP's desire to bring innovation to the data center without causing any disruption. The idea is simple: if you build a platform that leverages the existing architecture but bridges it to new technologies, you can migrate a customer from a legacy approach to a modern approach without disrupting their applications. As you can imagine, this is important with big ERP, CRM, PI, etc systems that must be available.